Beverage Suppliers is the ultimate providers of beverage products. These companies supply both large nationwide retailers and small local retailers with a wide variety of alcoholic beverages such as coffee, spirits, teas, juices, wine, and so on. In fact, beverage suppliers are required to market their products to retailers under a “standard rate” established by the Federal Trade Commission. The purpose of this standard rate is to prevent the price of beverage products from rising above a certain level so that consumers cannot afford them. Suppliers must also adhere to certain rules and regulations, such as not marketing alcoholic beverages to those under 21 years old, not promoting their products as being “franchise products” when they are not licensed resellers, and not charging more for products than are actually necessary.
There are beverage suppliers that are members of the American Beverage Association and/or the Beer Institute. Such beverage suppliers must meet certain quality standards set by the association. Quality standards are what ensure products are of good quality and do not contain ingredients or toxins that can harm a person’s health. Many beverage suppliers are members of trade organizations that promote social responsibility, better product knowledge, and consumer protection. These organizations offer educational seminars, craft fairs, and newsletters to educate the public about beverage alcohol and its dangers. These beverage alcohol distributors are very strict about joining the organizations that monitor the quality of the beverages they distribute.
The next slide in this article is” Beverage Suppliers – The Ingredients to Look For When Purchasing a Beverage Bottle” and it is addressed to “warehouse beer distributors”. This first slide explains what to look for at a warehouse beer distributor, including how to identify wholesalers. Next, the speaker will discuss the differences between brands, why consumers should choose one brand over another, and what to look for in a wholesaler.
The third slide is “beverage alcohol distributors must join trade organizations”. This next slide addresses the need for beverage alcohol distributors to belong to trade organizations. This means that all retailers in this industry will need to join an organization before they can sell their products. This gives consumers a place to get information about these distributors. Consumers should not have to pay premium prices for products that they can buy cheaper elsewhere.
The fourth slide deals with “quality control”. This issue affects beverage alcohol distributors nationwide. “Quality control” means that beverage alcohol suppliers must make sure that the products they are selling are of the highest quality. Workers at beverage alcohol distribution warehouses must be checked to ensure they are following the lowest quality standards. Distributors should use only high quality ingredients and avoid using additives and chemicals to ensure the quality of their products. These suppliers should also work closely with state and federal agencies to inspect and regulate themselves.
The fifth slide in the seminar talks about the benefits that this industry enjoys: “rating systems are helping to lower costs and increase profitability”. This next slide explains that a “rating system” is a “matrix of performance indicators used by retailers that measure the cost and profit of the business as a whole”. This matrix should contain “three or four” components such as cost, profit, net sales, and revenue. It should also have “key performance indicators”. Each indicator should be linked to one or more of the previous four components to provide a full picture of how the company’s business is performing.
